A Step-by-Step Guide to Creating Your Next 2 Weeks of Content
Content marketing can have a huge impact on brand awareness, customer engagement, sales, and more. However, constantly creating and sharing content can feel overwhelming. Sound familiar? Good news – with the right system in place, content creation doesn’t have to be pain. Here’s a step-by-step guide to creating your next two weeks of content.
1. Get to Know Your Audience
Before creating content, it’s important to understand your audience on a deep level. In addition to researching demographic information, learn your audience’s pain points, goals, preferences, and interests. Take a look at trending topics and keywords that your target customers are searching. When you know your audience, you can create content that’s relevant to them.
2. Set Clear Content Goals
What do you want your content to accomplish? Think about it and write down your goals. Growing brand awareness, increasing engagement, and driving traffic to your website are just a few examples. As you plan content, refer back to these goals.
3. Brainstorm Content Ideas
Never know what to post? Keeping a list of content ideas ensures you always have ideas ready when you need them. Think about the information you found in steps one and two, then write down ideas for content that will educate, entertain, or in some other way help your audience while working towards your goals. If you need some inspiration, look at what other people are posting and think about how you can put your own spin on it.
4. Create a Content Calendar
Look at your calendar and decide the content themes and topics you want to post about over the next two weeks. Then, write down your content idea(s) for each day you plan on posting. A content calendar can help keep you organized.
5. Develop Content Assets
With your content ideas planned out for the next two weeks, now it’s time to create. Whether you’re writing blog posts, recording videos or podcasts, taking photos, or a mix of these and more, block off time in your schedule so you can make lots of content at once. This is called batching content. The result is a collection of content that you can post throughout the upcoming weeks rather than having to create new content every day.
You can also repurpose existing content, such as taking clips from one video to use as multiple shorter posts social media, or pinning an image on Pinterest that links to a blog post on your website.
6. Schedule and Publish Your Content
Posting each piece of content in real time can be inconvenient and time consuming. Instead, consider using a tool that allows you to schedule your posts ahead of time. Then, the post will publish automatically while you work on other tasks.
7. Analyze Performance and Make Adjustments as Needed
Review key metrics to see how your posts are performing and how your audience is interacting with them. Look at what successful posts have in common as well as which posts aren’t doing as well. Adjust your content types and strategy as needed to help improve your content’s performance.
Following this step-by-step guide can help you streamline your content creation process so you can post high-quality and engaging content on a regular basis. Want more assistance? Healthy Dash of Social offers digital marketing consulting services and boutique marketing packages to help you succeed in content marketing. Schedule a call with us today to learn more.
