A unique brand can help your business stand out from competitors, be memorable to your consumers, and effectively communicate its purpose. Building a brand strategy takes time and requires you to really think about how you want your brand to look, feel, and act. Let’s take a closer look at why a brand strategy is so important, plus the components to include when building your brand strategy.

As consumer behavior changes and market dynamics shift, a Chief Marketing Officer (CMO) can help your company navigate unfamiliar territory. However, hiring a full-time CMO can be expensive and is not a feasible option for many companies. That’s where fractional CMOs come into play. Let’s take a closer look at the role of fractional CMOs and how they can help your organization.  

A unique brand can help your business stand out from competitors, be memorable to your consumers, and effectively communicate its purpose. Building a brand strategy takes time and requires you to really think about how you want your brand to look, feel, and act. Let’s take a closer look at why a brand strategy is so important, plus the components to include when building your brand strategy.

Attracting leads and converting them into customers is crucial for the growth and success of your business, especially when you own a small business. A helpful way to attract and convert leads is through the use of a lead generation funnel, which guides potential customers through the buyer journey. Ready to get started? Here are five tips for setting up your lead generation funnel as a small business owner.

The B2B marketing space is constantly changing, with new technology and trends impacting best practices. As we move into 2024, it’s important to stay ahead of the curve to set your business up for success. Consider these five key steps to building a B2B marketing strategy in the new year.

Marketing is crucial to growing your business, and having the right team beside you makes a big impact. Whether you currently have an in-house marketing team or are considering working with a marketing agency, how do you know if the marketing team is the right fit for your business? Here are six factors to consider.

As the digital marketing landscape continues to change, staying ahead of the curve is crucial for standing out from the crowd. One approach to consider for your 2024 marketing strategy is leadership-led marketing, which establishes your business as an industry authority and fosters long-term credibility and trust. Let’s take a closer look at what leadership-led marketing is, why it’s important, and how you can incorporate it into your marketing strategy this year.

The world of social media is always changing, even in the B2B space. If you want your business to stand out online and effectively engage clients and prospects, it’s important to keep up. What can you do to improve your social media strategy this year? Here are five key social trends to keep an eye out for in B2B.

Staying up to date with the latest marketing best practices can seem daunting, especially when you’re a small business with limited staff, time, and resources. That’s why we’re sharing actionable and practical marketing tips that you can use this year. From leveraging social media to optimizing your content for SEO and everything in between, these tips will help you set your small business up for marketing success in 2024.

Social media can be a great way to grow brand awareness, increase website traffic, engage your target customers, and more. In today’s digital world, however, it’s not enough to simply have a page on a social media platform. Succeeding on social media requires a creating a strategy, sharing relevant and engaging content, and understanding how social media plays into your larger business goals. Want to get involved with social media but not sure where to start? Here are five tips for small businesses to help you get started with social media.

Content marketing plays an important role in your overall marketing efforts. Strategic and engaging content not only entertains your audience, but builds trust with them and generates higher quality leads as well. Plus, content marketing is more cost effective than traditional marketing approaches. Here’s why content marketing is crucial for businesses today.

After freelancing for seven years in the digital marketing industry, I can 100% say that having my systems and processes in place has benefitted me the most when managing marketing for myself and any clients I work with. Like I tell my clients when going over social strategy about the importance of staying consistent, that is also true here in our workflows and operations; The more we are set up, the more streamlined our workflow is, and the better our results and energy will be.

Here's a sneak peek into my end-of-month routine:

1️⃣ Review Analytics Reports

2️⃣ Competitor Analysis & Customer Feedback

3️⃣ Content Review

4️⃣ Review Goals & Strategy Alignment

5️⃣ Plan Ahead (Content outline, Content Creation, Writing Copy)

Social media is a great tool for growing brand awareness and engaging with potential customers. If you want to get the best results, having an effective social media strategy is key. It’s important to review your strategy on a regular basis, especially since algorithms change, trends change, and company goals changes. Here are five key factors to keep in mind to help you create a better social media strategy.

You don’t need to be a giant company to benefit from content marketing. As a small business owner, you can benefit from content marketing’s ability to help you differentiate your business online, increase your brand awareness, help your audience develop an emotional connection to your brand, drive traffic to your website, and more. Ready to succeed at content marketing? Here are five content marketing tips for small business owners.

Quality copywriting helps ensure the content you put out into the world is clear and engaging. Copywriting allows you to share your brand’s messages while attracting attention from your target customers, educating your audience, and inspiring them to take action. Are you looking to improve your copywriting this year? Here are 10 copywriting tips to implement in 2023.

I have a huge passion for working with brands on their content marketing strategy. I love jumping in and setting up the content plan and the different ways we can distribute the content to an audience. Still, I often see that brands are putting out filler content with no real strategy behind the content or a way to make sure they are tracking the content each month. The content you put out MATTERS.

I am thrilled to present The Daily Dash of Digital! Each morning, receive concise tips featuring digital marketing strategies and tactics that can empower your brand or business to thrive online. Whether you’re a beginner, or looking to advance your online presence, stay tuned for our tips – my goal is to help you grow online!