Key Social Trends to Keep an Eye Out for in B2B

The world of social media is always changing, even in the B2B space. If you want your business to stand out online and effectively engage clients and prospects, it’s important to keep up. What can you do to improve your social media strategy this year? Here are five key social trends to keep an eye out for in B2B.

1. Short Videos

Video content has become an important part of social media marketing over the years, and we’ll continue to see short videos be especially popular. Short videos allow you to share quick and engaging messages with your audience without requiring a huge time commitment from them. It’s important to remember, though, that your videos should do more than just promote your products or service. Be sure to also create content that helps your audience solve a problem, educates them, or shares a story.

2. Authenticity

The idea of being authentic on social media isn’t new, but it continues to be important. Authenticity, along with a conversational tone, can help you connect with your audience. Skip the jargon and instead think about how you would talk to your customers face to face. Use social media platforms as places to create meaningful connections with people and their businesses, as well as make them feel understood and appreciated.

3. Thought Leadership

Influencer marketing is still going strong, but we expect to see a shift to thought leaders in specific niches, especially in the B2B space. These individuals typically share content specifically within their area of expertise rather than on broader topics. They are subject matter experts, which encourages trust from their followers. Using thought leadership content can help you and your business have more meaningful interactions with customers and prospects while positioning your leaders and company as having authority in your industry.

4. Assistance from AI

When used strategically, artificial intelligence (AI) can be a helpful resource in your B2B social media efforts. AI-powered tools can help you brainstorm social media post ideas based on factors like your industry, products or services, goals, tone of voice, and more. They can also write captions for you, although it’s important to review and edit the captions as needed to make sure they align with your brand and don’t sound like a robot wrote them. There are also AI-powered tools for creating visual content, performing social listening, analyzing audience demographics, and more.

5. Data-Driven Decision Making

When planning your social media strategy, be sure to review your analytics. The data offers helpful insight into the content types and topics that resonate with your audience, so you can post more of what works and less of what doesn’t. Making decisions based on data helps you improve the performance of your social media marketing campaigns, effectively engage with customers and prospects, and grow your business.

Get B2B Social Media Support

Keeping up with social media trends and best practices can feel like a full-time job. Don’t worry! Healthy Dash of Social is here to help. Our diverse team is skilled at social media management, content creation, influencer marketing, and more. Schedule a free 30-minute chat to learn how we can support your B2B business.