Month-End Marketing To-Dos: Your Mini Guide.
It's imperative to have your marketing process in place, especially during the end of the month. I thrive in helping clients and teaching others how to set themselves up in advance and start marketing to ensure their end-of-month process benefits their marketing efforts. Here are my top reasons:
1️⃣ Running your digital marketing is highly time-consuming and stressful, especially if you are waiting till the day off to create a post. My secret to planning ahead of time is keeping stress low and content quality high.
2️⃣ Nothing beats the feeling of being organized and prepared. Plus, your social media gets a well-defined strategy, not just random posts trying to keep up.
3️⃣ When I take the time to get the content calendar built out ahead of time, I can focus daily on building a community and engagement because my energy isn't going to what I will post today. I can now focus on tasks that will push me closer to the digital marketing goals set up.
Here's a sneak peek into my end-of-month routine:
1️⃣ Review Analytics Reports
2️⃣ Competitor Analysis & Customer Feedback
3️⃣ Content Review
4️⃣ Review Goals & Strategy Alignment
5️⃣ Plan Ahead (Content outline, Content Creation, Writing Copy)
By setting yourself up ahead of time, you'll experience the following benefits:
👉 Reduce stress and overwhelm
👉 Increase productivity and creativity
👉 Stay consistent with your message and branding
👉 Easily switch out content if needed week by week
👉 Step away from your phone without worrying about missing a post
These next few days, I challenge you to set up an end-of-month process:
Build your checklist on a project management board such as Notion, Trello, and Asana.
Download an analytics report from Etsy or build one right in Canva.
Review your customer feedback. What questions are they asking you, what content did they engage most with, what are they saying? Take note.
Review your content in depth: Ask yourselves these questions what is driving traffic for you? What is getting the most engagement? What did your audience relate to? How can you put a content distribution plan in place to repurpose content that did well?
Review your goals: ask yourself? What are you using marketing to push towards this quarter and this year? Did last month's marketing efforts get us closer to these goals? If so, how, and if not, why? What must we adjust to ensure we are getting closer to our goals? Map it out.
Plan ahead. The best way to be consistent is to plan for it; you can always move posts around and post anything that pops up, but if you have content mapped out, the copy is written, and the goal in mind, you free up a lot of headspace to focus on your other marketing efforts and more energy to do so.
