How to Create a Monthly Digital Marketing Strategy Plan in 5 Easy Steps

In today’s world, digital marketing is crucial for growing brand awareness and generating leads. Having a digital marketing strategy plan in place each month is a great way to ensure you know what steps you’ll be taking and why you’ll be taking them, which can help your digital marketing efforts be more successful. What should a digital marketing strategy plan look like, and how should it change from one month to the next? Here are five steps to setting your digital strategy up for next month.

Step #1: Review Your Analytics

When creating your digital marketing strategy plan for next month, start by reviewing your analytics from the month before. This may include data from various social media platforms, Google analytics, and more. This data will help you see which of last month’s marketing efforts worked well, which didn’t, and which could be stronger.

Perhaps your audience responded really well to a video you posted on social media, but not so well to a blog post you shared there. Maybe your audience really resonated with one of your emails, but hardly even opened a different email. Pay attention to which topics, forms of content, and platforms got the most engagement from your audience, and which didn’t. This will help you plan next month’s strategy to include more of what’s working and eliminating or revising the tactics that aren’t working. Creating a digital strategy based on data will help ensure your efforts are effective.

Step #2: Understand Your Audience

Reviewing your analytics should also include taking a closer look at your audience insights to give you a clearer idea of who your audience is. Start with the basics, like their genders, ages, and locations.

You can also look at their education level, job titles, hobbies and interests, and more. What kind of content or topics do they like? Where do they prefer to consume content? What motivates them to make a purchase? What are their pain points?

Knowing this information can help you determine what to say to your audience and where to say it to get the best response. This may take some research, but it’s worth the time and effort. Knowing your audience helps ensure your marketing efforts are targeted to the right people and that your messages will resonate and inspire action.

Step #3: Set Goals

Having specific goals for your marketing efforts helps ensure that the actions you have planned are intentional and will benefit your business. Consider what you would like to accomplish. Perhaps you want to get more people to subscribe to your email list. Maybe you want to make more sales on your website. Whatever it is, get specific and write down SMART goals – goals that are specific, measurable, attainable, relevant, and time-based. For example, instead of saying “Our goal is to get more subscribers for our email list,” try something like “Our goal is to get 15 people to subscribe to our email list by the end of the month.”

While setting goals is important, it’s also necessary to define what success looks like and how you will measure success using key performance indicators, or KPIs.

Depending on your goals, these may be things like the number of unique visitors to your website each day, churn rates, click-through rates (CTRs) on paid advertising, and more. Setting and measuring goals help ensure your marketing efforts are actually working to accomplish something that will help your business.

Step #4: Make a Plan for How You’ll Reach Those Goals

Now that you’ve reviewed your analytics to see what is and isn’t working, have a better understanding of your audience, and have goals in place, it’s time to make a plan for how you’ll reach those goals.

Based on all the information you have, consider which methods will be most effective for reaching and engaging with your audience. Some options to choose from include content marketing, social media marketing, search engine optimization (SEO), email marketing, pay-per-click (PPC) advertising, and more.

The best plan is one that’s specific to your unique business and audience, so don’t settle for simply copying someone else’s plan.

Step #5: Plan Your Content

When you know what marketing tactics you’ll be employing next month, you can take a deeper dive into planning any needed content, such as social media posts, emails, blog posts, and more. Think about your audience and their interests and pain points. What topics will they want to hear more about?

What information can you provide that will entertain them, inspire them, or help them solve a problem? Remember to consider what topics they’ve previously responded well to and which content types typically perform the best.

It can also be helpful to create a content calendar that shows what you plan on talking about, when you plan on sharing that content, and where you’ll share the content.

BONUS:

Step #6: Consider What You Can Outsource

Marketing is important, but it’s also a time-consuming process. When creating your digital marketing strategy plan for next month, consider your strengths and weaknesses and how you can most effectively use your time. Focus on what you do best and outsource the rest. For example, if you want to add influencer marketing to your strategy but aren’t sure where to start, let a digital marketing agency take care of the work for you. Maybe you know what you want next month’s content to talk about, but you don’t have time to create the content yourself. A digital marketing agency can handle content creation while you work on other areas of your business.

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